Why Your Spray Tan Fades Faster in Winter (and How to Keep That Glow!)
When the temperatures drop and the air gets dry, it’s common to notice your spray tan not lasting as long as it does in the summer. The good news? You don’t have to give up your glow just because it’s cold outside.
At Shades Atelier, our custom spray tans are formulated and applied with your skin’s seasonal changes in mind — and we’re sharing why winter can shorten your tan’s lifespan (plus the best ways to make it last longer).
Ready to refresh your glow? Book your spray tan now at Shades Atelier in Bryan-College Station
1. Dry Winter Air Causes Your Tan to Fade Faster
Winter air is cold and dry, and indoor heating only makes it worse. When your skin lacks moisture, the top layer of cells (where your spray tan develops) sheds faster — which causes your color to fade unevenly.
Spray Tan Tip:
Keep your skin hydrated daily with a rich, oil-free moisturizer. After your spray tan, pat dry after showers and apply lotion morning and night. Running a humidifier at home can also help keep your tan fresh longer.
2. Hot Showers and Harsh Products Strip Your Glow
We all love a long, hot shower on cold mornings — but they’re not your tan’s best friend. Hot water breaks down your skin’s moisture barrier, and harsh soaps or body washes with alcohol or sulfates can strip your color even faster.
Spray Tan Tip:
Opt for short, lukewarm showers and use a gentle, sulfate-free body wash. Avoid loofahs or rough scrubs — instead, prep your skin properly before your tan with an exfoliating mitt or scrub available right in our studio.
For more details on getting your skin spray-tan ready, read our Complete Guide to Spray Tan Prep.
3. Winter Wardrobes Can Rub Your Tan Away
Thick sweaters, leggings, and coats create friction that can wear away your tan — especially around knees, elbows, and underarms. Even tight boots or waistbands can cause uneven fading.
Spray Tan Tip:
After your appointment, wear loose, dark clothing to help your tan develop evenly. Continue avoiding tight leggings or bras for at least 24 hours.
4. You Might Be Choosing the Wrong Shade for Winter
In summer, deeper bronze tones complement sun-kissed skin. But in winter, a softer, lighter glow often looks more natural and lasts longer.
At Shades Atelier, our spray tan technicians adjust your formula to match your winter skin tone, wardrobe, and lifestyle. A custom approach ensures your color looks even, not orange or overdone.
For more insight on adapting your tan for each season, check out Thrive Aesthetics & Wellness’ guide on seasonal spray tan adjustments.
5. You’re Skipping Moisturizer Because It’s “Not Shorts Season”
Many people ease up on their skincare routines during winter — but consistent hydration is what keeps your tan even and long-lasting.
Spray Tan Tip:
Use an alcohol-free lotion twice daily, especially after showering. Hydrated skin keeps your glow longer, while dry, flaky areas cause uneven fading.
For more aftercare ideas, read The Ultimate Guide to Long-Lasting Spray Tans.
How to Make Your Winter Spray Tan Last Longer
Before Your Tan:
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Exfoliate 24–48 hours before your appointment.
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Avoid lotions, oils, or deodorant the day of your spray tan.
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Shave or wax at least 24 hours before your session.
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Choose your winter shade with help from your technician.
After Your Tan:
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Wait at least 8 hours before showering.
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Moisturize daily with a hydrating lotion.
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Avoid long, hot showers and harsh soaps.
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Pat dry gently instead of rubbing.
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Book regular appointments to maintain your glow.
Why Custom Spray Tans Work Best in Winter
Our custom spray tans allow us to evaluate your skin tone, dryness level, and lifestyle to choose the perfect formula.
Unlike automated booths, a technician can make precise adjustments for even coverage — especially helpful when your skin is dry or patchy during winter.
We also offer VersaSpa Booth Tans in bronze and clear options — a quick, comfortable, and completely private experience that delivers an even, natural-looking glow.
Winter Glow Made Easy with Shades Atelier
Don’t let dry skin dull your shine this season! Book your next spray tan at Shades Atelier in Bryan-College Station and stay radiant all winter long.
✨ Pro Tip: Our Shades Atelier Memberships make it easy to maintain your glow — up to 4 tans per month for the price of 2, plus 15% off teeth whitening and 10% off retail. No contracts, cancel anytime.
Further Reading
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